If complex ideas could be woven into clear, coherent prose, would the world begin to read again? Let's find out.

Micro Copy: It’s Not the Developer’s Job

Micro Copy: It’s Not the Developer’s Job

The discussion of content strategy has often been limited to the creation and maintenance of websites. Over the last few months, I’ve been involved in developing the structure and micro copy for the backend of an educational technology company’s product.

Micro Copy: It’s Not the Developer’s Job

Micro Copy: It’s Not the Developer’s Job

Posted by on Jun 14, 2011 | No Comments

The discussion of content strategy has often been limited to the creation and maintenance of websites. Over the last few months, I’ve been involved in developing the structure and micro copy for the backend of an educational technology company’s product.

Hello, Austin! #SXSW

Hello, Austin! #SXSW

Posted by on Mar 12, 2011 | No Comments

For those of you who don’t know, I’m going to be one of thousands at South by Southwest Interactive this year. And while I’ve sworn to myself and my readership of two that I’m going to blog regularly, well— you can see the results. However, being in the midst of some of the legends in the blogosphere to blog while I’m here at South by Southwest Interactive.

Content Strategy & Copywriting for the User Interface: A Three Part Series

Content Strategy & Copywriting for the User Interface: A Three Part Series

Posted by on Jan 3, 2011 | No Comments

Get ready for the long form, well-thought out articles you’ve all been waiting for— seriously. I’m mixing my content strategy and writing knowledge together to produce a series on content for the user interface. Get your RSS readers ready.

New Year’s Resolution: Start Blogging!

New Year’s Resolution: Start Blogging!

Posted by on Jan 1, 2011 | No Comments


As a content strategist and writer, I always advocate starting a blog. It’s a way to share your thoughts, build rapport and publicize your business. Inevitably, there’s always a follow-up question: why don’t you have a your own blog?